DTC e-commerce jewelry brand

The business is a direct-to-consumer e-commerce jewelry brand founded in 2024. The organization sells jewelry with natural gemstones and crystals through one Shopify web shop. Fulfilment is outsourced to external 3PL parties in the Netherlands and the United States; there is no physical location.

Business activities
Sales are almost entirely through its own webshop (about 99% of revenue). Wholesale/B2B is deliberately not developed and amounts to about 1% of revenue.

Key figures
The average retail price is around $199. Product margin is around 80% (after inbound freight from China and current U.S. import tariff of 35%). Blended gross margin after fulfillment, logistics and payment processing is around 67%. In Q1 2026, the business was recently profitable at about 7% net margin.