Digital lifestyle platform with AI coaching

The company offers a fully digital program for a healthy lifestyle. The app provides information, exercises, workouts, and educational content, organized into a proprietary model with seven categories: Move (physical training), Think (brain training), Balance (balance), Breathe (breathing techniques), Relax (relaxation techniques), Recuperate (recovery and resilience), and Connect (social skills). Each user receives a personalized program and is guided by digital coaches in the form of avatars.

Business ActivitiesResults are continuously measured, provided as feedback, and used to adjust the individual’s program. The goal is lasting behavioral change, with the app serving as an ongoing digital personal trainer. Personalization is achieved through built-in AI functionality. In addition to the app, an interactive website has been developed.

Customer base
The target market is the global market for healthy lifestyles and well-being, focused on users who want to take a preventive approach to their health and reduce risks such as heart failure, diabetes, and cardiovascular problems. Mental health, with topics such as stress and burnout, is also an important segment. The product is offered to businesses—where an organization covers the subscription costs and makes it available to employees—as well as directly to consumers via a subscription.