Itinerant trade in meat products

Sales of deli meats, meats, fresh produce and specialties.

Markets & customer groups
The business focuses on itinerant trade within regional markets in South Holland. The business operates weekly at four fixed market locations, where it has built up a wide and loyal customer base. The focus is on consumers who value quality products, craftsmanship and personal service. Main customer groups are:

• Regular market visitors returning weekly for trusted quality;
• Price- and quality-conscious consumers who prefer artisanal products to mass production;
• Local residents of the respective market towns, who appreciate the personal touch and expertise.

Through this clear positioning and customer focus, the business has built a stable market position within the regional markets of South Holland.