Wholesale & training center beauty products

The business operates as a wholesaler, webshop and trainer within the beauty industry, B2B but recently also B2C. Services include the sale of eyelash, eyebrow, nail and wax products, as well as offering practical training. These include training in lash extensions, lashlifting, brow styling and nail techniques such as BIAB and acrylics, among others. In doing so, the business targets both established salons and start-up beauty professionals. Its product line includes white label products and brands sold exclusively.

Market
The business' target market consists primarily of beauticians, nail technicians and other self-employed professionals within the cosmetic care industry. Consumers are also served by developments in the market. Customers are mainly located in the Netherlands and Belgium, with the webshop acting as an important sales channel. Thanks to a fast shipping service, attractive shipping conditions and expert customer support, the business manages to distinguish itself positively.

Details
What makes the business unique is the combination of product sales and professional training. Customers not only find professional supplies, but can also count on up-to-date knowledge and guidance. Customer satisfaction is high, due in part to the conveniently arranged web shop, fast delivery and clear return policy. The fact that people can visit the business both physically and online also contributes to its accessibility and reliability. The organization is located in South Holland and has a centrally located building with a unique layout that houses the administration as well as the warehouse and pickup counter. This location is also the starting point for education and training.