Webshop wool undergarments & accessories

The company is a specialized one-man business with 20 years of experience in wool and silk undergarments and accessories. The core business consists of undergarments made of pure wool and wool-silk combinations. In addition, the range includes scarves, hats, socks, wrist and leg warmers, sweaters and cardigans. A significant part of the collection is made of organic wool, responding to the business' demand for sustainable clothing. The Web shop primarily targets consumers in the Netherlands, but also ships to Belgium and other EU countries. The online store is available in English, which contributes to accessibility for international customers.

Organization
The business is deliberately set up on a small scale as a sole proprietorship. There is no physical store, and business operations are not location specific. Housing is not part of the acquisition, which provides flexibility for continuation from any location.

Growth opportunities
The current set-up offers growth opportunities through simple marketing efforts such as Google Ads and social media. With targeted campaigns, a broader target group can be addressed, both nationally and internationally.

Other information
Thanks to its strong focus on a niche market and the use of natural materials, the business has built up a loyal customer base both inside and outside the Netherlands. The combination of sustainability, specialization and international accessibility makes the company distinctive in its segment. The enterprise has a high customer rating (9.6).