Webshop firewood & own wood pallet brand

The company is a fast-growing webshop in firewood and wood pellets, active throughout the Netherlands. Thanks to a scalable model, automated order process and an efficiently designed e-commerce platform, the organization is well positioned for further growth. The offering includes a distinctive assortment including its own brand in wood pellets, delivered through reliable suppliers. The webshop targets both the private and business markets. With over 2,500 customers and a high level of repeat orders, the organization has developed into a reliable player within this niche market. Customer satisfaction, speed and clear communication are its core values.

Activities
The company sells firewood and wood pellets through a revamped webshop (2025) with high conversion rates. Order processing is fully automated. The logistics model combines own stock with dropshipping, supported by fixed carriers for national distribution.

Strengths

• Strong SEO positions on search terms like "firewood"
• Completely renewed website with high conversion
• Fully automated order process
• Own brand in wood pellets
• Powerful email marketing system (including abandoned cart & winback automation)
• Strong supplier relations

Organization and accommodation
The business is lean organized and can be managed by one person. The webshop uses its own storage location in combination with dropshipping. Operational commitment is minimal due to the streamlined and automated process.

Growth opportunities
There is room for further growth by:

• Further scaling up of performance marketing
• Expansion of product range (such as kindling products and accessories)
• Strengthening the B2B segment
• Increased customer retention and loyalty

Further information
One tree is planted per order through a sustainable partnership.