Content marketing agency for B2B sector

The organization is a content marketing agency targeting knowledge-intensive B2B businesses in sectors such as IT, software development, engineering and HR/re-integration. Since moving into content marketing six years ago, the agency has grown into an established name with a strong commercial background and high customer satisfaction. Core activities include positioning and proposition projects, authentic content creation, content activation, LinkedIn strategies and website building. All work is supported by the deployment of AI technologies to increase efficiency and scalability. The organization operates on a subscription model, which ensures stable, recurring revenue. Clients stay connected for the long term, in part because of the content expertise of the team, which speaks the client's language. Customer satisfaction is actively measured and is structurally above an 8.

Team and organization
The team consists of 6 permanent employees, 2 permanent freelancers and 1 DGA. The daily operation is led by an experienced people manager/strategist, while the owner focuses on new business and strategic trajectories. Work is done partly at the office in Hilversum, where clients are also received.

Growth opportunities
Growth is possible along three pillars:

• Further scaling up through AI integration;
• cross- and upsell opportunities within existing customer base;
• Expansion of service offering through in-house development or affiliation with a complementary acquirer.

Other information
The agency has its origins in sales and acquisition work and still has a strong commercial focus. This background is used in developing effective marketing strategies for clients.