Webshop sustainable pillows and comforters

Name: Webshop sustainable pillows and comforters
Brand: Brookz

With unique buying position

For sale: webshop sustainable pillows and comforters | Brookz

Revenue €50k–€100k

Profit Profit

Sector E-commerce

Industry Webshops

CountryNetherlands

Region Western Netherlands

Province Province

Sold

FTE

Legal form

Type of customers

Client Type

- Seller: Anonymous -

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100% independent platform

Revenue €50k - €100k

FTE 1

Description

This business sells sustainable bedding, focusing on comforters and pillows, produced in the Netherlands. The company has a unique sourcing position for a unique product. Sustainable, 100% biodegradable and animal friendly.

Details
Since 2017, they noticed the brand's potential: every advertising and marketing campaign resulted in a huge spike in revenue. For the first 3 years, the focus was on comforter covers. When increasing competition came to that, the focus shifted to comforters and pillows.

Setback
With the relatively small and scattered angel investment, however, this business could not generate the traction needed to retain a managing director.

Key figures
Revenue and profit were not enough for the entrepreneurs to be full-time with the brand. Since 2021 all advertising activities stopped and since 2022 the entrepreneurs unpaid to run the brand with very limited time commitment.