Webshop paint & supplies

The organization operates several specialized web shops focusing on the sale of paint and paint supplies. The products range from natural mineral paints to professional coatings, aimed at private customers as well as small independents and construction professionals. The web shops are managed part-time from an office space with small storage, although continuation from home is quite possible. The different platforms each have a distinct focus:

• A webshop offers natural, breathable mineral paints that contribute to a healthy indoor environment.
• A second webshop supplies a wide range of paints and supplies for both the professional and DIY markets.
• A third focuses on durable coatings with high technical performance, suitable for intensive use.
• The fourth webshop markets high-quality lime and silicate paints, with an international appeal and applications in sustainable and monumental construction.

The webshops share a common back-end, which ensures efficient processes, economies of scale and flexible management.

Strengths
The organization is distinguished by:

• Specializing in durable, breathable and environmentally friendly paint products;
• Wide and high-quality assortment for both professionals and individuals;
• Expertise in mineral paints, lime paints and technical coatings;
• Great customer service and advice, including for do-it-yourselfers;
• Global reputation of one of the brands within the network;
• Efficient management thanks to one shared back-end system for all webshops.