Webshop in medical articles

A fully operational webshop in medical articles consisting of personal care, sports & wellness, hygiene & safety, measuring & weighing, furniture & fittings, first aid and the like. In 2021, considerable investment was made in the new webshop which is now running on Shopware, a promising platform. Sales are made B2B and B2C.

Details
The webshop is ready to grow again after investments in content and software. The webshop is also well findable again in the Google search results with several top-3 keywords.
The company has good relationships and does business directly with major brands. The company also sells a private label product, of which sufficient stock is readily available. Current inventory consists of 135k relevant items. A nice media plan is in place. The company has its own brand book for monitoring the identity of the business. The Thuiswinkelwaarborg seal of approval is also in place since 2011. For marketing, very valuable data has already been built up over the past few years.

Opportunities and possibilities
Because of the relatively low competition there is potential for growth. Also, the company is not yet active on marketplaces such as Bol.com or Amazon so there are also growth opportunities here.