Sticker company

The organization designs, produces and sells high-quality custom sticker kits and graphics for the motorsports industry, focusing on pitbikes, MiniGP, mopeds and motorcycles. In addition to customization based on customer requirements, it also offers standard designs through a web shop.

Business activities
Services include the development of complete sticker kits and additional race-related applications such as paddock mats, start license plates, branding and promotional designs. Production takes place in-house with professional printing, cutting and laminating equipment, ensuring consistent quality.

Market and customers
The organization focuses on the Dutch and partly international motorsport market. Important customer groups are private motorsport enthusiasts (including MiniGP and pitbike riders and moped racing participants), teams and hobbyists who want to personalize their vehicles professionally. There are also leads with events, racing organizations and resellers within the motorsports industry.

Strengths
The organization has a clear niche position in the motorsport world and an accumulated brand awareness within the target group. It has a professional webshop with good online findability (SEO), an active social media reach of approximately 3,500 followers (Instagram and Facebook) and positive customer reviews. A template library of more than 500 designs supports fast and efficient delivery of custom designs.

Organization and location
The organization is independently operated by the owner. Customer contact, design coordination, production, shipping and shop management are streamlined and therefore easily transferable. Work is done from a compact workspace that includes printer, cutter, laminator, transfer press and photo studio setup, making relocation to another space relatively easy.

Opportunities and growth potential
Growth potential lies in expansion of the web shop, further internationalization and cooperation with motorsport teams, dealers and event organizations. The existing SEO position can be used for additional online revenue. Expansion is also possible through standard sticker lines, accessories and dealer accounts.

Transaction information
Upon transfer, the basic webshop and production assets go with the company, including relevant digital and commercial assets, such as:

• Production machinery and material stock;
• Social media accounts, domain names and design files;
• template library and customer base.

Other information.
The organization has achieved a proven revenue and profit base in recent years and has a strong reputation within a specific niche market.