Webshops in bicycle clothing and accessories

The company is an omnichannel e-commerce company (B2C) with an extensive order history (250,000+ orders) and large customer base (+150,000 customers) specializing in bicycle clothing and accessories. The business operates multiple trade names online and has a physical store of approximately 450m2 in the middle of the country located on a popular cycling route. In addition, the business operates on Bol.com with multiple sales accounts.

Company history
Over the past 10 years, the company has become a renowned player in the sale of bicycle clothing and accessories. The company stands out for its wide range of products and the service offered. During the Covid 19 period, the business experienced great growth. Post-Covid, the market, and therefore the company's operations, did come under pressure. During this period, however, the company did invest in a new IT structure (Akeneo, Magento 2, hello retail).

Location
The company is based in an easily accessible rental location in the middle of the country located along a popular cycling route. Logistics are outsourced through fulfillment.