Dutch high-end baby lifestyle brand

The company has built a strong brand in 7 years with all access to customers in the high- and mid-market segment.The foundation of the company consists of:

• Pure and recognizable brand image based on design, style and comfort;
• Developing own designs;
• Good product mix in niche of high-end baby textiles;
• European suppliers;
• 9/10 customer score / 0.5% return rate.

Details
This makes the company a distinctive brand with a unique proposition in the growing baby lifestyle market. This makes the company ready for a further roll-out to a mass market-focused strategy. Currently, the company is run by 1 FTE.

The acquisition consists of

• IP (name & brand);
• Designs;
• Acquisition webshop BTC (new: end of 2021);
• Takeover webshop BTB (2019);
• Manage social media (IG);
• Relationships (customers, producers);
• Stock;
• And possible acquisition developed 2nd baby lifestyle brand.