Nationwide flower sales platform

The company concerns a webshop for the sale of flowers. For this, the company cooperates with local florists. The webshop is accessible via 85 domain names. The shop is a member of Webwinkel Keur and has a high rating based on more than 3,500 customer reviews.

Market
The company serves both the private and business markets. Through the webshop, customers have the opportunity to order flowers for any occasion throughout the Netherlands. The flowers are delivered by a local florist. By cooperating with one local florist per city/region, the florist has exclusivity and the customer knows where the flowers come from.

Customer base
The webshop attracts (new) customers through good online visibility in the results of search engines such as Google. It also advertises with Google and Meta and uses e-mail marketing to "keep warm" existing customers for repeat purchases. Customers are also reached through word-of-mouth advertising.