Matching app

The business is developing an innovative app for Personal Matching. The app focuses on automatically finding suitable matches via psychometric questions when creating a profile. Participation for users is free, keeping the barrier low. During image calling, a central part of the strategy, virtual environments such as a restaurant, beach or living room can be chosen. Through psychometric questions when creating a profile, the app automatically finds targeted matches. This makes finding "the one" very likely. Upon a match, instant image calling starts in a chosen atmosphere, virtually eliminating fraud and making contact feel instantly personal and reliable. The value for users lies in reliable matches and direct personal acquaintance via image calling. For advertisers, the app offers high visibility and upselling opportunities. Interaction is entirely digital through the app, including feedback capabilities.

Required capital: €135,000.

Revenue model
Revenue comes from ads. Businesses show ads prior to and during conversations, similar to YouTube. They pay per viewing time (20-30 cents) or fixed quarterly amounts (6,000-10,000 euros). Through promotion, including television advertising, the app reaches a large audience.

Key figures
Over 40,000 euros in revenue is expected in the first six months, rising to around 285,000 euros in the first year. In the second year, this rises to over 1.5 million euros, thanks to growth and an 80% retention rate. From the third year, the company will expand annually to five countries, with a goal of full European coverage within five years and global reach within ten years.

Growth predictions
The business is transforming into a BV in its third year and expanding the team to include a CFO, IT specialist and HR person. Feedback and continuous updates keep the app current and user-friendly, with a proven foundation for international growth.