IT service provider for sales optimization

An IT business operating in B2B. The business was set up about five years ago out of frustration with inefficient sales processes. A lot of information is lost during the first sales contacts, leads are not recognized and followed up enough, the account managers spend too much time on (useless) administration.

Details
The current owner has developed two tools that both improve lead quality and make lead-to-customer conversion more effective. The business has experienced significant growth in its first three years of operation. Revenue has stabilized over the past two years as the current owner found new challenges on his path. He now wants to focus on those.

Opportunities
This business's revenue model is twofold: implementing the software and getting people to learn to work with it and monthly licenses. With a potential of over 800,000 people in sales positions all dealing with the desire to improve their sales, the potential is huge.