Interior brand in original wall decoration

Name: Interior brand in original wall decoration
Brand: Brookz

Wall hangings, posters, lampshades and cushions for indoor and outdoor use

Revenue €300k - €350k

Profit Profit

Sector Industry & Manufacturing · Retail

Industry Clothing and accessory brands

CountryNetherlands

Region Western Netherlands

Province Province

Sold

FTE

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Type of customers

Client Type

- Seller: Anonymous -

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Revenue €300k - €350k

FTE 2-5

Description

Interior brand (B2B) in original and authentic wall decoration including wall hangings, posters, lampshades and cushions for both indoor and (mostly) outdoor.

Investment considerations

Niche player in a growing market
Long-term relationships with customers and international suppliers.
Company supplies appealing B2B customers.

Distinctiveness

The business is known for its distinctiveness and authentic designs. The business has mainly its own designs in its collection (75%). About 25% of the products have a collaboration with an artist. The company pays a commission to the artist per product sold. This allows the company to maintain its authenticity and distinctiveness.
Both online and offline customer base with national coverage (over 500 b2b customers / outlets).
Production is entirely in the Netherlands and on-demand which means no to little stock needs to be held. Production time is about 1-3 weeks depending on the product group.

Opportunities (partly already under negotiation)

Collaboration with a major sofa and chair brand to set up a joint collection (total concept). Whereby the sofa/chairs will be styled/sold together with the wall decoration and lamps.
A sales pilot is currently being run with a large furniture chain (19 branches). If the pilot is successful they will include the products for all branches.
At the end of December 2021/beginning of January 2022, our collection is included in a large furniture grouping (23 branches). Start order has been placed and it is likely that many repeat orders will come out of this.
Today's production chain lends itself perfectly to customization and personalization. There is a large market for personalized wall decoration.
Optimization opportunities for further growth in terms of implementing large instore displays (much interest from existing customers).
Further development of the webshop.
Online B2B portal for existing customers.
Lots of interest from Germany (sales agent needed).
Lots of growth possible in the lower segment.