Fruit juice brand

The company is a family business with origins in fruit growing and a rich history as a provider of pressed fruit juices. Over the last decade, together with investors, the company has professionalized significantly while maintaining traditional values. The offering consists of a contemporary line of pressed fruit juices without additives. The brand is distinctively designed and has a luxurious appearance.

Organization
The company is efficiently set up, its own team (3 part-timers, collectively 1 FTE) focuses on purchasing, sales, planning, brand maintenance and administration. There are no salaried employees. For production and for distribution, the company has been cooperating with strong quality partners for more than a decade. The products are offered exclusively to hospitality, catering and specialty stores.

Reasons for sellinga business
Thesaleof the business is a joint decision by the shareholders. For one of them, it is time to step back and make more room for personal priorities; the other shareholder sees this change as a natural opportunity to take his career in a new direction. Both wish to place the business in the hands of a successor who will build upon its strong foundations and continue to develop it. Their roles after the acquisition will be determined in accordance with the buyer’s wishes, with both remaining on board for an agreed-upon transition period and other options open for discussion.

Reasons for purchase

• Efficient organization, run with small team ( 1FTE) but also ready to scale up
• Broadly applicable and high-quality product range
• Many growth opportunities, hitherto untapped, ready to get started
• Low operating and investment risk
• Transferable broad network in target markets
• Established business with excellent reputation