Food concept

Artisanal cakes with unique recipe: seasonal vegetables play the leading role in them. The distinctive cakes have a wow effect in texture, taste and appearance. With its strong focus on vegetables, the concept connects strongly with health trends and consumer needs.

The brand was built with an eye for quality, craft and a distinctive positioning within the food market. The recipe and production processes are documented and transferable, and the concept lends itself well to further scale-up in a commercial kitchen environment.

Markets & customer groups
The market for artisanal food products is growing. Consumers increasingly value taste, quality and responsible eating. This is reflected in the broad customer segment and moments of use. Customer segments vary as follows:

• Hospitality (cafes, lunchrooms, restaurants);
• Concept stores with catering;
• Children's playgrounds;
• Sportscholen/lifestyle-locaties;
• Direct-to-consumer (webshop/physical markets).