E-commerce business in air quality measurement (CO2 meters)

The brand specializes in air quality measurement (CO2 meters) and is the market leader on Bol.com. The CO2 meters are the best-selling on Bol.com. In addition to Bol.com, the CO2 meters are also sold in a B2B context. Numerous schools, businesses and government agencies use the CO2 meters.

Details
The brand has huge growth potential horizontally (i.e. product expansion) as well as market expansion. Product expansion can for example go to air cleaning, humidifiers, dehumidifiers, etc, building on the brand position. In terms of market expansion, there are substantial opportunities:

• Expansion to sales via webshop (designs already available);
• Active B2B sales;
• Retail expansion;
• International marketplaces such as Amazon, CDiscount.

Orders
Orders are primarily handled through LvB (Logistics via Bol.com). They also use a fulfillment center to take care of B2B orders.