Cheese and delicatessen store

The business is a cheese and deli shop in downtown Hoofddorp, where the customer experience takes center stage. The product selection has been carefully curated and includes cheeses (international, mountain, and Dutch cheeses), wines, freshly roasted nuts, local beers, and honey, complemented by olive oil and balsamic vinegar on tap, as well as Sicilian cannoli. The store is furnished with reclaimed wood and cheese boards where customers are free to sample and explore.

Business Activities and Customer Base
The business has a loyal and diverse customer base ranging from young to old. Thanks to its prime location, there is a steady flow of passersby looking for impulse purchases and freshly made sandwiches, and the customer mix is international due to the many expats and tourists in Hoofddorp. Current revenue is generated entirely organically; the business thrives on the location’s foot traffic and customer loyalty within the neighborhood.

Strengths
The business has been thriving for 10 years, relying on quality and location, without any active marketing or customer acquisition. The store is located in the city center, directly across from a large-scale new construction project that ensures a steady stream of new customers. The business has a cozy, personal atmosphere and is ready to operate, with a modern, open layout.

Organization and Premises
The business is currently run by the owner couple. It is a leased property in a central location in downtown Hoofddorp. The immediate area is undergoing rapid development; once the retail spaces across the street are leased, foot traffic on this street will increase further. Social media management is currently fully outsourced.

Opportunities and Growth Potential
The current owners are not actively pursuing new business or advertising, leaving several opportunities untapped. There is potential in organizing cheese, wine, or beer tastings, possibly in collaboration with other local businesses. The business market (lunch catering, holiday gift baskets) has not yet been actively targeted, and there is a registered but unused delivery account that could generate an immediate additional revenue stream. In addition, active local marketing offers opportunities to increase brand awareness, and the existing outdoor seating permit is currently being used only minimally.

Additional Information
The store is designed to offer a hands-on, taste-test experience, with a back wall that tells the artisanal story of the shop’s own cheese warehouse.

Offered Interest and Transaction Type
The asking price is €140,000, including 10 years of accumulated goodwill, the entire inventory, and the stock. EBITDA is €53,000+.