Kitchen specialty store offering renovations and custom work

The company is a specialty kitchen retailer that has been in business for over ten years. It renovates existing kitchens and supplies complete new kitchens from renowned manufacturers, complemented by custom-made pieces produced in-house.

Business Activities and Customer Base
The company focuses on mid-market residential customers, supplemented by commercial clients who commission project-based interior design for living and accommodation spaces. A long-running online campaign now appeals to a broader target audience than the original customer base.

’s Strengths: Customer surveys reveal that the personal approach, independent advice, and guidance throughout the entire process are the most highly valued aspects. Customer satisfaction is demonstrably high.

Organization and Premises
The business is operated as a sole proprietorship with no permanent staff and is located in an easily accessible commercial building on an industrial park.

Opportunities and Growth Potential
The customer base originally consisted mainly of a specific age group within the middle market. The broader target audience now reached through the online campaign offers room for further growth. In addition, there is potential to expand the share of commercial projects and to take on more projects per year with additional installation capacity.

Other details
Over the years, the company has built up a broad base of private clients, in addition to a number of commercial projects.