Bicycle store with full-service concept

This well-established bicycle specialist store in the Randstad is fully focused on people with mobility challenges, offering a unique full-service concept. Customers are guided from the initial advice to the testing, fitting, delivery, maintenance and repair of their bicycle. Thanks to long-term, independent collaborations with various suppliers, customers can choose from a wide range of adapted bicycles, always tailored to their personal needs.

Organization
For almost ten years this company has been a household name in the Netherlands. What began as a passion project to promote recumbents and trikes has grown into a specialist in adapted bicycles that offer people more freedom and independent mobility. The organization has built an excellent reputation and consists of a dedicated, small team of professionals. Although the business is located in the Randstad area, customers come from all over the country because of its high-quality service and expertise.

Strengths

• Full-service concept: From selection to repair, customized guidance for each customer;
• Independent dealer: Extensive selection of brands and long-term relationships with suppliers;
• Network: Large reach within municipalities, ergo- and physiotherapists, so the company not only advises, but also supports subsidy applications;
• Revenue and margin: The full-service concept generates year-round revenue, even outside the cycling season, with attractive margins;
• Growing target group: Especially seniors with special mobility needs know how to find the store. The acceptance of adapted bicycles is increasing within this group, leading to a structural sales growth of at least 15% per year.