Webshop in health products

The organization operates a webshop with a wide range of health products for consumers (B2C). The company exists since 1997 and was taken over by the current owner (second owner) in 2021.

Business activities
The webshop sells niche health products and provides after-sales services in addition to sales. Orders are mainly delivered from own stock; a limited part of the orders is handled via drop shipping. Transportation is outsourced.

Market and position
The organization has built up a strong position in the Netherlands. For the guarantee of product quality we cooperate with fixed trading partners.

The organization and location
Operations require about 2-3 hours per day and no staff is employed. The work is performed by an employee of a sister organization. The web shop is located in the sister organization's premises and requires limited space, making operations easily relocatable.

Key figures
Approximately 2,800 orders are processed annually. Revenue is approximately €200,000 per year with an average profitability of approximately €20,000 EBITDA.

Reason for sale
The owner wants to transfer the webshop because the focus is on the unexpected strong growth of another company. Because of this, the webshop cannot get the desired focus.

Offer interest and form of transaction
100% of the shares are offered for acquisition. The organization is based in the central Netherlands.

Opportunities and growth possibilities
The growth potential lies mainly in further development and activating (international) growth. The current owner makes his market knowledge available to support the transfer and further development.

Suitable for
This business is suitable for larger (trade) organizations looking to expand, but also for smaller parties or MBI candidates with experience in trade and the ambition to scale up internationally. Integration into an existing organization can provide economies of scale; independent growth is also feasible.

Further information
The sales process is guided by an adviser who tests the interest and financial possibilities of potential buyers in advance. After signing a confidentiality agreement, additional information will be shared and an introduction can take place.