Online academy for coaches and healthcare professionals

This is an online training platform for professionals in sports, health, and lifestyle: coaches, personal trainers, physical therapists, psychologists, and other professionals in healthcare and wellness. The academy brings together six disciplines into a single integrated method: osteopathy, HRV, functional breathing, nutrition, physical therapy, and psychology. The sports and business disciplines are currently in development. Participants learn not only the theory but also how to apply it in a measurable way in their own practice and build businesses around it.

What sets it apart?
Programs for professionals in health, sports, and performance typically focus on a single topic: breathing, the nervous system, nutrition, or movement. Each subfield is taught separately, even though the body functions as a single, interconnected system. The academy combines six disciplines into a single integrated method, in which everything is interconnected.

• A single, integrated approach rather than separate specialties. The biomechanical, biochemical, and psycho-emotional perspectives are interconnected, allowing professionals to see the big picture rather than just one aspect.
• Each discipline reinforces the other. Osteopathy provides the foundation for further expanding existing knowledge. The combination of functional breathing and HRV forms a comprehensive approach: the professional measures the nervous system’s activity and intervenes in a targeted manner. This also makes the program appealing to physical therapists.
• Holistic and measurable. The approach is data-driven, making results visible and discussable for both the professional and the person they are coaching.
• Proven in practice. The method has been used for years with athletes, doctors, entrepreneurs, and people recovering from serious medical treatment, as a supplement to standard care. The founder collaborates with doctors and conducts workshops for a healthcare organization, a vocational training program, and the Department of Defense. References will be shared upon request after signing an NDA.

What is being transferred?

• The training library: six comprehensive disciplines in a single integrated program. Each discipline was developed in collaboration with a subject matter expert and consists of animated videos, e-books, quizzes, and references. Students receive a certificate upon completion. A chapter outline is ready for sports and business—a logical expansion for the new owner.
• The complete sales platform, set up and fully operational: the learning environment on a popular learning platform, featuring enrollment, installment payments, a bundle structure, 24/7 access for students, and an affiliate program. A new owner can start selling immediately, without having to set up any technical infrastructure or payment systems.
• Multilingual content: Dutch and English are fully available, plus an additional language that is about 20% complete.
• Website, brand, and domain name, including landing pages, a video page for the Dutch healthcare market, and an email follow-up system.
• Content plan with blogs and social media accounts: a LinkedIn company page and accounts on Facebook, Instagram, YouTube, and TikTok have been created and set up. The new owner will need to build up the audience.

Where does it stand now?
The business is in its early stages and is still operating in beta. There is no significant revenue yet, and sales have not yet been proven at scale. The content for the six disciplines has been fully developed, built up over three years with an investment of €68,000 and an estimated 5,000+ hours of work.

The courses are not theoretical. They were developed in collaboration with a subject matter expert in each discipline and have been applied for years in the founder’s own coaching practice, working with athletes, doctors, entrepreneurs, and people recovering from serious medical treatment. What worked in practice has consistently been incorporated into the curriculum. A new owner is therefore purchasing an approach that has already been used with real clients—not just a set of course materials.

Why is it being sold?
The founder has carefully built up the academy alongside his own coaching practice. That practice demands his full attention, leaving him insufficient time to further develop the academy. An academy of this size requires a team—and an owner with influence and a network.

Who might be interested in this?
For educators, sports and fitness organizations, professional associations, practice chains, and entrepreneurs with a network of coaches, trainers, or healthcare professionals who want to expand their offerings or launch an academy without years of development. Areas for growth include additional languages, in-company programs, accreditation or a quality seal, and sales through an existing network or affiliates.

Transfer
The founder will oversee the transfer for a few months and will provide documentation and access in a structured manner. Following consultation and for a fee to be agreed upon, he will remain available for a defined period thereafter, including for the further development of the academy.