Niche company specializing in orthotic insoles

Description
The company sells custom-made orthotics to consumers. Sales and foot measurements are conducted at the customer’s home, resulting in a high conversion rate and significant word-of-mouth referrals. Production takes place in Germany.

Business Activities and Customer Base
This is a high-margin B2C business, where marketing is the key success factor for further growth. Customers are primarily reached through word-of-mouth and door-to-door sales.

Organization and Facilities
The company employs one staff member; the back office is professionally set up, including CRM and automated invoicing. In addition, the company works with independent consultants who handle door-to-door sales on a commission basis, including one salesperson with above-average results.