Software for the continuous optimization of B2B LinkedIn campaigns

The company has developed software that helps B2B advertisers continuously optimize their LinkedIn campaigns instead of making manual adjustments. The software constantly analyzes campaign performance, detects when results are at risk of declining, and adjusts the budget and bids accordingly before any decline becomes noticeable.

Core Activities
LinkedIn campaigns often lose effectiveness because adjustments are made too late or lack structure. This software continuously monitors creatives, target audiences, bids, and budgets, and translates deviations into concrete, data-driven adjustments. The revenue model is a monthly SaaS subscription per customer, similar to other tools in this segment.

Details
The development is based on the founders’ extensive hands-on experience running a large number of LinkedIn campaigns, which gives the software a keen understanding of where campaigns tend to run into issues in practice. What sets it apart is the level of control the customer chooses: receiving recommendations, approving ads in bulk, or letting the software take action independently. This freedom of choice alleviates much of the hesitation toward automation that often exists in B2B marketing.