Investor Standard Investment acquires majority stake in LiveWall Group

Description

LiveWall was founded out of college as an interactive marketing tool. Founded in 2011, the Tilburg company, operating as a digital production agency, has grown under the leadership of founders Frits Mahovic and Eelco van der Wiel into a business with more than 120 employees.

LiveWall is at the heart of the newly formed United Playgrounds group that positions itself as a digital solutions group and invents, designs and builds high-quality end-to-end digital products, services and data-driven marketing campaigns. By nurturing entrepreneurship while leaning on knowledge and ability the group expects to capitalize on the modern marketing game.

Led by CEO Diederik Breijer and investor Standard investment, the group will add more industry-leading businesses to the group through acquisitions in the coming years.

BDO M&A and BDO Tax have assisted the shareholders of LiveWall Group in the acquisition process.