Selling your business? Here's how to do it

Edward Ooteman
Edward Ooteman, ED-M & Partners
May 21, 2024
Selling your business is not an easy task, but a process that requires expertise.
header image

Are you considering selling your business? Perhaps you want to embark on a new adventure in a different industry. Or are you entering a new phase of life. Whatever the reason, one thing is certain: your business needs to be in good hands. And of course you want to receive maximum value for your efforts.

Selling your business is not a simple task, but a complex process that requires expertise. ED-M & Partners lists for you the main steps of selling your business.

Define your goals

Selling your business begins with clearly defining your personal and business goals. What is the reason for selling your business? These goals are not only the first step, but also the foundation upon which further decisions are based. Identifying these goals is essential.

Valuation

After defining goals, it's time to determine the value of your business. A burning question in the sales process: what is my business really worth? The valuation is crucial step that requires expert advice. Because only once the real value of your business has been determined can you and your adviser profile the most suitable buyer.

Ready to sell

You now know exactly what you're working toward. As reputable advisers, we regularly see entrepreneurs benefit from getting their businesses ready to sell. That way, when you sell, you get the most value and leave behind a healthy business. This means future prospects for the employees and the buyer.

What does it take to successfully transfer the business? Consider transformation plan that is focused on the exit: an exit plan. This is a customized plan that ensures the best outcome for your business. With an exit plan, you get:

  • More chances of a successful acquisition.
  • Assurance that the business is left in good condition.
  • Most value for business.

Identifying the right buyers

The next step in the sales process is to identify the right buyers. Who would be interested in taking over the business? It is important to work with your adviser to carefully evaluate potential buyers. This is how to find the right person to take over your business.

Information Memorandum

Before you contact potential buyers, we recommend preparing an information memorandum. This is basically a sales brochure of your business. It offers seriously interested buyers a first introduction to your business and provides in-depth insight into your business.

Negotiation

After this, it is time to select a suitable buyer. You put your business on the market or approach suitable buyers yourself. Do you have interested parties? Then the negotiation process begins. It is important to set a clear minimum price and remain flexible without weakening your own position. Our tips for a successful negotiation:

  • Be prepared to call off the sale if the terms are not to your liking.
  • Also, define your negotiation goals.
  • Be firm about what is and is not negotiable.

In addition, it is crucial to convince potential buyers of the value and growth potential of your business.

After selling

Completing the sale is not the end of the story, but the beginning of a new chapter. The final phase includes signing all documents at the notary, including the purchase agreement and deed of delivery.

After the sale comes life after the deal. For some business owners, this can be an emotionally challenging period. It is important to prepare for this both professionally and personally. Therefore, think ahead of time about how you will arrange your life after the business transfer.

Get advice

As a business owner yourself, figuring everything out and finding your way around the business (selling) world is a huge challenge. In addition, you may not get the most out of the sale without a reputable adviser.

Therefore, always seek advice from the right people. A business advisor or strategic partner can support you in the sales process. In addition, they will provide recommendations that will make the process from sales readiness to sale smoother.

 

Written by
Edward Ooteman, ED-M & Partners

Edward Ooteman is the founder of ED-M & Partners. Over the past 27 years, he has gained extensive knowledge from buying, developing and selling a group of dental practices, two data consulting organizations and an executive search firm.

Latest stories