The most well-known franchise chains in the Netherlands can be found in four sectors: services, food, hospitality, and non-food. With over 500 locations, Primera is the largest franchise in the Netherlands, followed by Namur such as SPAR, Jumbo, and Domino’s Pizza. Franchising remains a popular way to start a business in the Netherlands without having to start completely from scratch.
There are a lot of well-known franchise formulas, which offer a lot of entrepreneurs worldwide a chance for success.
In the Netherlands, too, this is a way to start a successful business without having to build it from the ground up. These are the most popular franchise concepts.
Is the Netherlands a franchise nation?
The most recent figures are not yet known, but in recent years there has been significant growth in the field of franchise formulas. The 908 Dutch franchise formulas realized in 2022 from their 34,010 franchise branches with 399,000 employees no less than a revenue of 42.2 billion euros excluding VAT.
More recent figures confirm this growth: industry reports project that by 2025, there will be 936 franchise chains, 34,937 franchise locations, 438,800 employees, and revenue of 50.5 billion euros.
What are the 10 most well-known franchise brands in the Netherlands?
Below, we’ll highlight the various industries, but let’s start with the ten largest and best-known franchise chains (figures for 2022/2023). Primera stands head and shoulders above the other chains; by 2025, that number will have grown to approximately 555 locations. The rest of the top 10 is ranked as follows:
- Primera (531)
- Topbloemen.nl (506)
- The 1:1 Diet at Cambridge Weight Plan (467)
- RegioBank (460)
- Bosch Car Service (450)
- SPAR (441)
- TotalEnergies (400)
- Jumbo (360)
- Domino's Pizza (347)
- The True Baker (340)
Which franchise chains are the largest in each industry?
(The industry overviews below are also based on figures from 2022/2023.)
Which franchise is the largest in the service sector?
Almost half (368 out of 776) of the franchise formulas are service providers. The service industry is the most diverse industry and offers a wide variety of formulas. In service provider formulas, mostly self-employed or sole proprietors join a formula. The largest franchise formula within services is The 1:1 Diet at Cambridge Weight Plan, followed by RegioBank and Bosch Car Service.
- The 1:1 Diet at Cambridge Weight Plan (467)
- RegioBank (460)
- Bosch Car Service (450)
Which franchise is the largest in the food industry?
Food retail is widely represented in the franchise sector. Currently, the food industry comprises 74 chains. The heavyweights in the food sector are supermarket chains, with SPAR being the largest. In 2023, SPAR won the coveted industry award for franchise chains. Only accredited chains that meet strict quality standards are eligible for this award.
- SPAR (441)
- Jumbo (360)
- The True Baker (340)
Which franchise is the largest in the hospitality industry?
The hospitality industry is home to a wide variety of businesses. The largest franchise in the hospitality industry is currently Domino’s Pizza, followed by New York Pizza and McDonald’s. The hospitality industry has experienced a decline in recent times. This is primarily due to the closure of many smaller businesses that did not survive the COVID-19 crisis.
- Domino's Pizza (347)
- New York Pizza (274)
- McDonald's (238)
Which franchise is the largest in the non-food sector?
Non-food is one of the largest sectors within franchising. Non-food retail encompasses a wide variety of business activities. The largest franchise chain is Primera, which strengthened its market position in 2020 through its partnership with Blz. The second-largest franchise chain is topbloemen.nl, followed by TotalEnergies.
- Primera (531)
- Topbloemen.nl (506)
- TotalEnergies (400)
Frequently Asked Questions About Franchise Concepts in the Netherlands
What is the largest franchise chain in the Netherlands?
Primera is the largest franchise chain in the Netherlands. In 2022/2023, Primera had 531 locations; according to more recent (2025) sources, that number has grown to approximately 555 locations.
How many franchise chains are there in the Netherlands?
In 2022, the Netherlands had 908 franchise chains with 34,010 locations, 399,000 employees, and 42.2 billion euros in revenue. More recent industry reports for 2025 cite 936 chains, 34,937 locations, 438,800 employees, and 50.5 billion euros in revenue.
Which franchise is the largest in the service sector?
The 1:1 Diet by Cambridge Weight Plan is (based on 2022/2023 figures) the largest franchise in the service sector, followed by RegioBank and Bosch Car Service.
Which franchise is the largest in the food industry?
SPAR is (based on 2022/2023 figures) the largest food franchise, followed by Jumbo and De Echte Bakker. In 2023, SPAR won a highly coveted industry award for franchises.
Which franchise is the largest in the hospitality industry?
Domino's Pizza is (based on 2022/2023 figures) the largest franchise chain in the food service industry, followed by New York Pizza and McDonald's.
