This is what a sting investor does

Wietze Willem Mulder
Wietze Willem Mulder, Brookz
Jan. 4, 2025
An angel investor is a wealthy person who invests capital in a (start-up) business.
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An angel investor is the same as a business angel or informal investor. It is a wealthy person who invests capital in a (start-up) business.

In return, he or she receives shares and/or control, which as an entrepreneur you should definitely be alert to. Let's get straight to the pros and cons of business angel financing.

Advantages angel investor

  • They have a background as an entrepreneur
  • Can turn quickly and make decisions
  • Easy access to investor network
  • Access to coaching / management skills
  • No collateral needed

Disadvantages angel investor

  • Relatively low investment amounts
  • The investor has control
  • Often wants shares in exchange for funding


See a complete overview of the characteristics of an angel investor here.

Written by
Wietze Willem Mulder, Brookz

Wietze Willem Mulder is Manager of Content at Brookz. He studied journalism and has written for business titles such as FEM Business, Sprout, De Ondernemer and Management Team. He is also co-author of the handbooks How to buy a business and How to sell a business.

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