An angel investor is the same as a business angel or informal investor. It is a wealthy person who invests capital in a (start-up) business.
In return, he or she receives shares and/or control, which as an entrepreneur you should definitely be alert to. Let's get straight to the pros and cons of business angel financing.
Advantages angel investor
- They have a background as an entrepreneur
- Can turn quickly and make decisions
- Easy access to investor network
- Access to coaching / management skills
- No collateral needed
Disadvantages angel investor
- Relatively low investment amounts
- The investor has control
- Often wants shares in exchange for funding
See a complete overview of the characteristics of an angel investor here.