Licenses, contracts and brewers in the hospitality industry

Wietze Willem Mulder
Wietze Willem Mulder, Brookz
July 11, 2024
Licenses, contracts and agreements with brewers are essential to the successful running of a hospitality business.
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If you want to buy a hospitality business, you need to consider different types of business agreements. Licenses, contracts and agreements with brewers are essential for successfully running a hospitality business.

This article explores these three important elements, addressing their significance, benefits and concerns.

1. Licenses in the hospitality industry.

A license is a legal permission a hospitality business needs to conduct certain activities. The most important licenses in the hospitality industry are liquor and hospitality licenses.

  • Beverage license: This license is required to sell and serve alcoholic beverages. The requirements for obtaining a liquor license can vary by state and even by municipality. The license may include specific requirements, such as age limits for staff and customers, and provisions for alcohol sales and serving hours.
  • Hospitality license: This is a broader license required to operate a hospitality business, such as a restaurant, café, bar or hotel. This permit often covers aspects such as hygiene, safety, noise and fire safety.

Benefits of licensing:

Legal Compliance: Ensures that the hospitality facility complies with local laws and regulations.

Customer confidence: Customers feel safer and have more confidence in a hospitality business that has all the necessary licenses.

Points of interest:

Regular renewals: Licenses often need to be renewed periodically, creating additional administrative burdens.

Strict regulations: Non-compliance can result in heavy fines or even closure of the business.

2. Contracts in the hospitality industry.

Contracts form the basis of many business relationships in the hospitality industry. Whether leases, supply contracts or employment agreements, each contract establishes the rights and obligations of the parties involved.

  • Leases: For renting the space in which the hospitality establishment is located. These contracts determine the rent, the length of the lease and other terms such as maintenance obligations and use restrictions.
  • Supply contracts: Agreements with suppliers for the delivery of food, beverages and other supplies. These contracts specify the terms of delivery, prices, quality and payment terms.
  • Employment agreements: Contracts between the hospitality business and its employees. They contain details about working hours, salary, responsibilities and terms of employment.

Benefits of contracts:

Clarity and certainty: Contracts provide clarity about the expectations and responsibilities of all parties involved.

Legal protection: In case of disputes, contracts can serve as legal evidence to protect the rights of the parties.

Points of interest:

Complexity: Contracts can be complex and often require legal expertise to understand and draft.

Flexibility: Some contracts can be inflexible and difficult to adapt to changing circumstances.

3. Brewers in the hospitality industry.

The relationship between hospitality establishments and brewers is often a crucial factor for success, especially for bars, pubs and restaurants that serve alcoholic beverages.

  • Exclusive brewery contracts: Many hospitality businesses enter into exclusive contracts with a brewery, committing to sell only products from that specific brewery. In return, they may receive favorable terms, such as discounts on the purchase price, free equipment or marketing support.
  • Non-exclusive contracts: Here the hospitality business has more freedom to sell products from different breweries. This can be attractive for businesses that want to offer their customers a wide range of beverages.

Benefits of brewery contracts:

Financial benefits: Exclusive contracts can provide significant cost savings.

Support and promotion: Breweries often offer marketing support and promotional materials, which can help attract customers and increase sales.

Points of interest:

Limitations in choice: Exclusive contracts can limit the variety of beverages a hospitality business can offer.

Long-term commitments: These contracts can be fixed for long periods of time, making it difficult to switch to another brewery if circumstances change.

Conclusion

Licenses, contracts and agreements with brewers are essential components of successfully running a hospitality establishment. Obtaining the proper licenses ensures that the business meets legal requirements and builds trust with customers. Properly drafted contracts provide clarity and legal protection in business relationships.

Finally, strategic agreements with breweries can provide significant financial and operational benefits. However, it is important for hospitality entrepreneurs to understand and carefully manage the complexities and potential limitations of these agreements to be successful in this dynamic industry.

Written by
Wietze Willem Mulder, Brookz

Wietze Willem Mulder is Manager of Content at Brookz. He studied journalism and has written for business titles such as FEM Business, Sprout, De Ondernemer and Management Team. He is also co-author of the handbooks How to buy a business and How to sell a business.

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