When you sell your business, the first thing you probably think about is the price. What is the business worth? But the price alone doesn't tell you everything. Because what you end up 'keeping' after a sale goes beyond the amount in your bank account.
The value that you as an entrepreneur realize when you sell is multiple. It is not only about euros, but also about continuity, trust and pride. In conversations we have with entrepreneurs, four elements usually emerge that together determine whether someone looks back on a sales process with real satisfaction.
1. The financial compensation
Of course, this is the most tangible form of value. What remains net after taxes, repayments and any other obligations? This amount often constitutes your retirement provision. But note that value is not a fixed asset.
Different valuation methods (such as DCF or EBITDA-multiple) can lead to very different outcomes. And the value you assign to your business may differ from what a buyer is willing to pay for it. That's why a good valuation is essential - not to get an exact number, but to be prepared when negotiating.
2. The continuity of your business
For many entrepreneurs, who takes over their businesses matters. Will the culture be preserved? Will customers be served well? Will the new owner continue on the foundation you laid? If this is important to you, it plays into your choice of buyer and the terms of the deal. Sometimes a slightly lower price is acceptable if you know your business will be in good hands.
3. The future of your employees
Your people have often been crucial to the success of your business. So their job security, advancement opportunities and work environment also count. In acquisition processes where employees are included, their perspective often plays a decisive role in the selling party's sense of success.
4. Pride and peace of mind
A value that is more difficult to express in money, but that we often hear back: can you look everyone straight in the eye after the transfer? Do you look back with a good feeling on how the process went - fairly, carefully, with consideration for all involved? In the end, this is perhaps the most important thing: that you as an entrepreneur can say, "it's okay.
Conclusion
Waarde is not only in numbers. If you are thinking about selling, it is good to determine in advance: what do I really want to be left with? Not only in terms of money, but also in terms of feelings, relationships and future. By being aware of this from the beginning, you increase the chance of a sale you can later be proud of.
