Active Matching: this is how Diligence found buyers outside their own network

Wietze Willem Mulder
Wietze Willem Mulder, Brookz
April 1, 2026
One of the acquisition advisory firms that regularly uses the Brookz Active Matching service is Diligence. And with success.
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One of the acquisition consultancies that regularly uses the Brookz Active Matching service is Diligence. And with success, as several businesses have already been sold to a buyer from the Brookz network through Active Matching.

'For us it is an efficient way to find buyers outside our own network,' says Tsjip Boersma of Diligence. 'We see it explicitly as an additional source to find potentially interested buyers. On average, we receive five potential buyers through Active Matching, of which often about two to three buyers are really seriously interested.'

For example, an HR organization consulting firm and a secondment provider active in industrial cleaning within the food industry were recently sold to a buyer through Brookz Active Matching.

Boersma: "I experience more and more that buyers do not respond to public sales profiles themselves, but prefer to look for a party that makes a pre-selection. In that respect, this concept works on both the seller and buyer side and adds value to an acquisition advisor.'

Matches

Active Matching is an additional service for acquisition advisory firms affiliated with Brookz. When an adviser receives a sales mandate from their client, they can choose Active Matching. This is desirable, for example, when the selling entrepreneur does not want to go public with his anonymous sales profile.

With Active Matching, Brookz looks into its own database of potential buyers and analyzes which entrepreneurs, businesses and investors match. This is done based on profiles (sector, size, location), strategic goals of buyers, financial criteria and personal preferences of entrepreneurs. Combining these factors creates a targeted shortlist of potential matches.

Want to know more?

Want to know what Active Matching can do for your firm? If so, contact Gina Floridia.

 

Written by
Wietze Willem Mulder, Brookz

Wietze Willem Mulder is Manager of Content at Brookz. He studied journalism and has written for business titles such as FEM Business, Sprout, De Ondernemer and Management Team. He is also co-author of the handbooks How to buy a business and How to sell a business.

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