Gym (women-only)

Located in North Holland north of the Hoorn line, the company has been operating since 2011 as a specialized gym aimed at women ages 16 to 80+. The concept offers an efficient and low-threshold 30-minute strength and conditioning circuit, guided by an experienced team of part-time trainers. Thanks to its personalized approach, flexible entry points and strong local involvement, the facility has built a stable membership base and high customer loyalty.

Strengths
The organization is distinguished by a women-only environment, personal coaching, a strong community and affiliation with the industry association NL Actief. Over 92% of members are active, indicating healthy operations and minimal attrition.

Customer base
The market for women-oriented, time-efficient sports concepts is growing, partly due to the increasing focus on health and vitality. Within the current capacity there is room for further growth, including through expansion of opening hours, additional services and collaborations. Expected membership growth is 20-30% over the next three years.