Webshop candles and candle printing (NL/BE)

The organization is an online supplier of candles and has been around for about 13 years. It sells to both business customers and individuals, mainly in the Netherlands and Belgium.

Target group
The organization focuses on two segments: B2B and B2C. The customer base has a recurring share of approximately 30-35%.

Organization and location
The organization works with dropshipping and has been working with three fixed partners for delivery and handling for about 13 years. As a result, the focus internally is mainly on online sales, assortment, customer contact and marketing, while logistics and shipping are largely outsourced. Working with fixed partners ensures continuity in delivery times and process handling.