Start-up (franchise) concept for professional F1 sim racing experience

The company is a national franchisor of a unique leisure and hospitality concept where visitors get the ultimate racing experience through professional racing simulators, whether or not combined with a full-fledged hospitality formula. Guests can race on all famous race tracks, participate in competitions and enjoy food & drinks in a cool, atmospheric environment. The concept can be applied both independently and in a shop-in-shop construction.

Business activities
The core activities consist of offering and operating and expanding a (franchise) concept for racing simulators as an experience. Offering the simulators on loan, and/or through a franchise fee structure offering marketing, manuals, standard procedures, training and operational support in the areas of procurement, suppliers, IT systems and quality control and audits.

Target group and market
The organization focuses on established and start-up entrepreneurs, active in the hospitality and leisure industry. The concept can be executed completely independently, as well as in a box in box construction, where it can be a welcome addition to the leisure activities offered. Think of arcades, campsites, cinemas. Places with great appeal to young people and as a location for company outings, team building, bachelor parties, etc.