Start-up (franchise) concept for professional F1 sim racing experience

The company is a nationwide franchisor of a unique leisure and hospitality concept where visitors enjoy the ultimate racing experience through professional racing simulators, either on their own or combined with a full-service hospitality concept. Guests can race on all well-known circuits, participate in competitions, and enjoy food and drinks in a cool, atmospheric setting. The concept can be implemented either as a standalone business or in a shop-in-shop format.

Business Activities
The core activities consist of offering, operating, and expanding a (franchise) concept for racing simulators as an immersive experience. This includes lending out the simulators and/or, through a franchise fee structure, providing marketing, manuals, standard operating procedures, training, and operational support in the areas of procurement, suppliers, IT systems, quality controls, and audits.

Target Audience and Market
The organization targets established and aspiring entrepreneurs active in the hospitality and leisure sectors. The concept can be operated entirely independently or as a shop-in-shop, where it can serve as a welcome addition to the leisure activities on offer. Examples include arcades, campgrounds, and movie theaters—places that are highly attractive to young people and serve as venues for company outings, team-building events, bachelor/bachelorette parties, etc.