Womenswear mid-market store on the Veluwe

The business is a physical store in women's fashion (middle segment), lingerie and accessories. The organization distinguishes itself with a total assortment in the region: in addition to clothing, also underwear, accessories and jackets for both summer and winter. Especially in trouser fashion, a broad group of customers is served. The store focuses mainly on women aged about 40 to 70 and receives additional visitors during the summer period due to holidaymakers.

Strengths and profile
The store combines personal service with product knowledge: customers are actively helped and there is attention to advice and information in the shopping experience. Due to a carefully composed brand mix, the target group is broad (from young mothers to older ladies). Investments were also made in recognizability and marketing, with an updated website, adjusted logo and consistent visual features in all communications.

Organization and location
The organization consists of four employees and the owner. Employees are largely trained internally, with support from the owner and a manager. The store is located in an A-location in leased premises of approximately 240 sq. m.; the lease runs until August 2028.