Candy store (franchise organization)

This business is the most cheerful treat shop in the Netherlands and has been the market leader in the confectionery industry for decades. With strong brand recognition and dozens of stores across the Netherlands, this business is known for its unique product range, high profit margins, and strong support for franchisees. The product range includes loose candy, American and international candy, chocolate, premium brands, seasonal products, and gift sets. Thanks to its strong brand name and franchise support, the store offers a proven, turnkey retail concept.

Suitable for
Entrepreneurs (experienced or new to the business) who, together with a small team of part-time employees, manage daily store sales, customer service, inventory management, and store presentation. The store targets the consumer market (B2C) within the retail sector for candy, ice cream, chocolate, snacks, and gifts. The business model capitalizes on impulse purchases, the shopping experience, and seasonal consumption.

Market
Families and parents (for treats and celebrations), children and teens (impulse purchases and loose candy), young adults (gifts, international and trendy products), tourists and day-trippers, and gift buyers (holidays, birthdays, seasonal occasions). Thanks to its wide product range and strong brand, the business attracts a diverse and loyal customer base.

Strengths
The store in Stadshart Amstelveen stands out thanks to a combination of a strong brand name, a wide and varied selection featuring top brands, loose candy, ice cream, seasonal products, and a prime location.

The location offers excellent growth prospects. Stadshart Amstelveen, owned by Unibail-Rodamco-Westfield, is currently undergoing a large-scale transformation and is being developed into a leading shopping area, similar to Mall of the Netherlands. This will significantly increase its appeal to both local visitors and (inter)national tourists.

This location offers an attractive combination of factors for this business model. The Stadshart attracts a broad and diverse audience: residents of Amstelveen, visitors from surrounding municipalities, families, shoppers, and visitors who come to the area for dining, cultural activities, or events.

Candy, chocolate, and other treats are also ideal for spontaneous and impulse purchases while shopping. The combination of an attractive store environment and a diverse customer base therefore aligns well with the store’s concept.

A rapidly developing retail area
A major added benefit is that Stadshart Amstelveen is undergoing rapid development. The municipality is working with relevant stakeholders to further strengthen and revitalize the Stadshart. This effort focuses not only on the retail mix but also on public spaces, the quality of the environment, accessibility, and the connections surrounding the shopping district.

The infrastructure and surrounding roads will also be further improved and upgraded in the coming years. These developments are aimed at making the City Center more accessible and better connecting the various parts of the downtown area.

For an entrepreneur, this means not only being able to benefit from the Stadshart’s current strong position, but also that the area continues to develop.

Excellent accessibility and catchment area
The Stadshart is easily accessible by both car and public transportation. Its location near the A9 and ample parking make the shopping area attractive to visitors from Amstelveen and the surrounding region. In addition, the Stadshart is easily accessible by public transportation, including tram 5 from Amsterdam.

Attractive opportunity for entrepreneurs
For an entrepreneur looking to take over an existing location, this offers an attractive combination of an established store location, a broad catchment area, and a downtown area that’s constantly evolving. Centralized purchasing and attractive margins, full support with product selection, marketing, and inventory management, advice and guidance from experienced franchise managers, and a proven business model built on passion, enjoyment, and craftsmanship round out this opportunity.

Unique Selling Points
A popular destination for families, young people, and tourists; strong peak periods during holidays and events; a focus on the customer experience, gift wrapping, and personalized service; and proven revenue potential within a stable franchise concept.

Facilities
The owner can manage the store with a few (part-time) employees. The store at Amstelveen is operated as a franchise location. This store opened in January 2024 and is designed according to the latest concept. The current owner operates multiple franchises and has decided to reduce the number of stores he owns. The Stadshart Amstelveen shopping center is located in an easily accessible area near the A10 (ring road), in a shopping district with high foot traffic and ample parking.

Opportunities/Growth Potential
Boosting impulse purchases through optimal in-store presentation and seasonal promotions; expanding gift and custom packaging options around holidays; more actively capitalizing on tourism and day-trippers; increasing repeat visits through local promotions; optimizing staff deployment, making better use of seasonal peaks, further professionalizing store processes, and local marketing and collaborations with nearby stores and restaurants.

Other Details
The store, located at Amstelveen , is designed according to the latest retail concept in a leading shopping center. The store has a modern, fresh look and is optimally designed to enhance the shopping experience, encourage impulse purchases, and ensure customer comfort. The current revenue provides a solid foundation for further growth and a good return on investment. The franchisor can offer a financing arrangement. The franchisor’s approval is required to operate this store.