Beauty business(Amsterdam)

The business is a premium beauty and skin care salon, located in the heart of Amsterdam. The salon offers a wide range of professional beauty treatments, with a strong focus on advanced facials and body care. These include deep cleansing facials, anti-aging and corrective treatments, body contouring, muscle building and fat burning technologies such as EMSculpt®, and other specialized therapies. Additional services include skin rejuvenation, nail care, waxing treatments, massages and personal skin care consultations. Products used are high-quality, clinically proven brands such as Medik8, Obagi, SkinPen, Casmara, Hydrafacial, Indiba and Circadia.

Markets
The company is mainly active in the beauty, wellness and skin care market, targeting both local clients and international clients living or working in Amsterdam . The business also receives clients from outside Amsterdam who come to us specifically for a monthly skin care routine.
The main client segments consist of adult women and men looking for high-quality beauty treatments, effective skin care solutions, body contouring and a complete wellness experience. The salon attracts clients who value professional expertise, personal attention and premium service quality - ranging from regular facials to advanced aesthetic treatments.

Structure
De Schoonheidszaak operates from a high-quality, centrally located salon in Amsterdam, easily accessible by public transport. The business has a dedicated team of trained, ANBOS-certified beauticians focused on providing high standards of care, hygiene and professional service. At the same time, the business offers internships for trainees participating in a training program.
The operational structure is efficiently designed and includes four fully equipped treatment rooms, two pedicure stations and three manicure tables. In addition, the salon has a strong online presence that supports customer acquisition and customer retention.