Comparison platform for Reformer Pilates

This is a recently developed digital platform that focuses entirely on a growing niche within the Dutch boutique fitness market.

The platform was developed as a nationwide search and comparison tool where consumers can discover, compare, and find studios. In addition, the platform offers studio owners their own online space to manage their business profiles.

What has been built
The company has an operational website with hundreds of studio listings, its own software infrastructure, and a fully developed commercial subscription model. The key components are:

• Nationwide search and comparison platform
• Database with hundreds of studio listings
• Search features and advanced filters
• Individual studio profiles with relevant consumer information
• Dedicated online management portal for studio owners
• Claim and verification functionality
• Two paid subscription plans for studios
• Payment integration and technical infrastructure
• Proprietary brand identity and domain name
• Management interface for platform administration

The software uses standard cloud and payment services.

Current Situation
The platform is in its initial commercial phase. The technical foundation has been developed and is operational; the commercial rollout needs to be further advanced. Some studios have already claimed their profiles, but there are no paying studio subscriptions yet, and current revenue is €0. Two subscription plans have been set up for studio owners.

Growth Opportunities
The buyer will have the opportunity to build on the existing technology and national market position. Potential growth areas include increasing the number of paying studios, expanding organic search traffic, developing additional consumer features, forming commercial partnerships, and expanding internationally.

The platform may be of interest to existing fitness software companies, digital entrepreneurs, marketing organizations, wellness platforms, and parties looking to enter a specialized fitness market.

Reason for Sale
The current owner is focusing on developing new ventures and is seeking a party interested in further driving the platform’s commercial growth. A full acquisition is preferred. A majority stake or strategic partnership is negotiable, provided appropriate agreements are reached.

Transfer
The acquisition covers the agreed-upon digital assets, including the website, brand identity, domain name, transferable software, and other rights. The seller is willing to provide support for the technical and operational transfer during a pre-agreed transition period.

Further information and a demonstration of the platform are available to serious prospective buyers.