SaaS platform for employee and customer surveys

This is a Dutch SaaS company seeking a strategic growth partner for its next phase of development.

The company has developed its own online software platform that enables organizations to measure, analyze, and improve employee satisfaction, workplace happiness, engagement, leadership, and organizational development. The platform combines employee surveys (MTO), continuous feedback and pulse surveys, real-time dashboards, AI-powered analytics, and various specialized measurement modules.

The company has an extensive question library, established subject-matter expertise, and an existing client portfolio across a wide range of industries. The service stands out for its ease of use, flexibility, personalized service, and the ability to translate research results into concrete management insights. The platform is hosted in the Netherlands and complies with recognized information security standards.

Revenue Model and Sustainability
The company operates a software-driven subscription model. By 2026, revenue will consist entirely of software revenue.

A large portion of the customers have signed multi-year contracts. This provides a solid foundation for recurring contractual revenue and contributes to the company’s predictability and continuity. The platform is designed for repeated use and offers the flexibility to serve new customers and applications within the existing technological infrastructure.

Market Position and Growth Potential
The primary growth opportunity lies in further commercial scaling of the existing platform, both within the employee survey market and within the broader field of customer research. For a strategic partner with an existing customer base, a sales organization, or a network of employers, this offers opportunities to integrate the platform into their own service offerings.

Strategic Growth Partner
The company is seeking a strategic partner who, in addition to potential financial investment, will primarily contribute commercial clout, market access, and organizational capacity. Interesting candidates include:

• HR tech and SaaS companies looking to expand their software portfolio;
• HR software providers with an existing network of employers;
• organizational advisory and consulting firms that want to systematically integrate employee surveys into their services;
• software and consulting firms active in the areas of customer experience (CX), customer feedback, and customer loyalty;
• Entrepreneurial investors or MBI candidates with proven experience in commercial growth and organizational development.

A purely financial investment is not the primary goal. We prefer an active partner who can capitalize on the commercial growth potential and contribute to the company’s continued professionalization and independence.