Outdoor furniture and lifestyle megastore

The company is an outdoor experience store in southern Spain and is one of the major players in this sought-after region. It operates as a one-stop-shop for the high-end market and caters to a growing demand for high-quality outdoor furnishings.

Business activities
Main activities consist of selling premium outdoor products, including exclusive garden furniture, parasols, high-end outdoor kitchens and pizza ovens, with consulting and sales from a large-scale showroom.

Market and customer groups
The company focuses on the upper segment in the region and benefits from a structural influx of Northwest European expats (both retirees and increasingly young families and professionals) who invest substantially in the outdoor space of their properties.

Strengths.
The company is distinguished by vertical integration through direct purchase lines with Asia, which avoids brokering and allows for a strong gross margin. In addition, the organization exclusively supplies A-brands directly from its own stock, offering an advantage in a market where delivery times are often a bottleneck.

Location and accommodation
The company has a large-scale and representative showroom with excellent (covered) parking facilities, appropriate to the local climate conditions and the upper segment.

Opportunities and growth possibilities
The combination of a market-leading position, a proven sourcing model and a growing target market in the region offers scope for further expansion of scale, including by expanding reach in the Spanish market and scaling up inventory and sales capacity.

Other information
The profile offers an entry-level foundation for a strategic buyer looking to immediately build a significant position in the Spanish market, with an existing market position and an equipped concept that supports further development.