Turnkey all-round bicycle store

The organization is a bicycle store with workshop in Zwijndrecht. In addition to the physical store, it recently started setting up online sales to serve customers digitally as well.

Business activities
The organization sells regular bikes and electric bikes in various price ranges. The workshop is an important part of the business operations, with an average of 10 to 15 repairs per day and a seasonal peak in the summer.

Market and customers
The focus is primarily on the local market in Zwijndrecht, especially residents from the neighborhood and surrounding areas. At the same time, expansion towards online customers outside the region is underway.

Details
The organization is distinguished by the following characteristics:

• Only bike store in the area
• Assortment in several price ranges, incl. e-bikes
• Establishment with more than 33 years of history
• Central location between supermarket chains with passers-by
• Loyal and returning customers

Employees
The organization works with a team of two employees. The owner also fulfills the role of all-round manager.

The organization/location
The store is located in a rental building with a clear separation between store space and workshop. The location is easily accessible by foot, bike and car, with parking available in the immediate vicinity. The lease has a term of 5 + 5 years, of which approximately 2 years have expired.

Opportunities
Growth opportunities lie mainly in further expanding online sales, targeted marketing campaigns (in cooperation with a marketing agency) and attracting customer groups outside the region.