Importer and distributor of stainless steel products

The business specializes in the import, distribution, and sale of a rust removal solution for the European market. The product is used to remove rust and protect metal structures, machinery, vehicles, and other objects. The company holds exclusive import and distribution rights for the Netherlands, Belgium, and Denmark through a dealer network, and also offers the product online via its own web store in several EU countries.

The business model is scalable and centers on a product with a loyal customer base and repeat purchases. Operations include procurement, marketing, online and offline sales through the dealer network, and customer support. There is no in-house production, and overhead costs are limited.

’s business activities: Sales are conducted through approximately 120 dealers, online stores, fueling stations, and suppliers in the water sports and industrial sectors in the Netherlands and Belgium, supplemented by the company’s own online store, wholesale operations, and specialty stores. A portion of sales consists of repeat purchases and volume agreements with professional customers.