High-end tattoo studio

The company is a tattoo studio specializing in high-end tattoos, with a focus on styles such as black & white realism. The studio is located at a high-visibility location in Utrecht Leidsche Rijn, a new housing estate where the immediate area is still growing due to new housing developments.

Business activities
The studio provides high-end tattoo services through a permanent team of five artists, each with their own specialty and clientele. The company has recently become very active on social media, which accelerates the influx of new customers in addition to word-of-mouth advertising.

Markets and customers
The company focuses on consumers who want a high-quality and personalized tattoo, with customers from the immediate area and through the artists' networks. The target market is broad in age, with an emphasis on customers willing to pay for quality and experience.

Strong points
The studio distinguishes itself by its spacious layout and luxurious furnishings, which is attractive to the higher end. In addition, the high-profile location, growing neighborhood and online visibility ensure a rapidly growing clientele. The cost base is favorable due to a competitively negotiated lease, contributing to a strong financial starting point.

Organization and personnel
The business is owned by an investor and is operationally supported by the team of five artists. The investor does not have time for active management, so a hands-on entrepreneur is sought who can conduct day-to-day management and further expand the studio.

Housing
The studio is approximately 120 m² and has three workspaces, a large common room with sitting area, a separate kitchen and a toilet. The lease runs for approximately four years and has been concluded on favorable terms, making the running costs relatively low.

Opportunities and growth possibilities
Growth potential lies in more active use of online reviews, social media, flash days and local marketing within the neighborhood. Due to ongoing new construction in the immediate area, further organic growth within a radius of about 1 km is plausible, provided management and commercial approach are professionalized.

Other information
The first year saw a loss due to the one-time high cost of furnishing the shell studio. In the second year there is visible organic growth in revenue and profitability and the business is moving towards profitability.