B2B webshop with scalable marketing model

The webshop in catering accessories has existed for more than 15 years and has grown from a small-scale initiative into a full-fledged enterprise with an established customer base. The organization employs two owners (together 1.5 FTE) and two employees (together 0.7 FTE).

Details
The company is deliberately agile with low inventory requirements and no capital-intensive investments in machinery or warehouses. Previous investments in brand awareness, quality and relationship management have built a loyal customer base, with stable and long-term supplier relationships.

Opportunities/growth predictions
Administrative and customer processes have been kept simple so far. A new owner can achieve growth through digitization and light automation, such as chatbots and process optimization, which can increase revenue without a commensurate increase in staffing or costs.

Suitable for
The company is suitable for a strategic buyer or a hands-on MBI candidate who wants to continue the webshop and realize the next phase of growth.

Other information
For a strategic buyer, the transfer can take place relatively quickly. For an MBI candidate, a longer transfer period is possible; the owners are open to a grow-in period, which can be (possibly) longer than a year by mutual agreement.