Online personalization tool WiQhit joins Ternair

WiQhit, a Dutch SaaS solution specializing in personalization software for Web sites, has been acquired by Ternair. With this strategic move, Ternair - provider of data-driven marketing software - further expands its product offering.

The transaction marks an important step in the two parties' joint growth strategy.

WiQhit: Real-time personalization for conversion-oriented websites

WiQhit develops personalization software that allows organizations to enrich conversion-oriented websites with real-time, personalized content. WiQhit is designed for online marketers, digital agencies and e-commerce companies looking to improve conversions with smart personalization. The software enables clients to provide visitors with personalized and conversion-enhancing content throughout the customer journey.

Thanks to its plug-and-play design and broad compatibility with existing content management systems, WiQhit is quickly deployable and low-threshold to use. The technology acts as a digital salesperson that shows the right message to the right visitor at the right time.

"This move gives marketers even more control over the customer journey. Website personalization solutions do exist, but this direct integration from deep customer data from multiple on- and offline sources with dynamic website personalization offers unprecedented opportunities for conversion optimization and customer loyalty," said Eelco Gerritsma, founder and director of Ternair.

Seamless integration

WiQhit and Ternair were already successfully working together through an existing linkage. Customer data is exchanged real-time between both systems, making website personalization based not only on behavior, but also on external customer data. This cooperation led to proven added value in the market and is now the basis for a structural connection.

Nedvest supports Ternair's growth strategy in marketing technology

Ternair offers flexible marketing software that allows organizations to execute personalized customer communications based on real-time data and insights. With their Customer Data Platform (CDP) and marketing automation software, Ternair enables businesses to achieve omnichannel campaigns.

Ternair is backed by family office Nedvest, an investor focused on sustainable growth and scalability of medium-sized companies. The acquisition of WiQhit aligns with Ternair's ambition to further grow as a leading player within data-driven marketing technology.

Guidance from Match Plan

WiQhit's shareholders were guided by Match Plan throughout the sales process. The team, consisting of Rens Knevels, Lucas Troelstra, Luuk Greijmans and Tim Struijs, advised on positioning, approaching potential buyers, conducting introductory interviews, negotiations and transaction completion.

Match Plan congratulates WiQhit and Ternair on this successful acquisition and wishes them much success in the future.