Sition joins forces with Strix and DELTA Equity Partners

Sition, an E-commerce specialist from Den Bosch with over 30 specialists, is entering into a strategic partnership with digital commerce agency Strix and investment company DELTA Equity Partners. Together they have the ambition to become Europe's leading digital commerce agency.

About Sition

Since its founding in 2000, Sition focuses on the development and realization of web shops, web applications and complex system integrations. Founders Michel Doens and Dennis Bottram saw the growth potential in the market and have successfully developed Sition into an expert in leading e-commerce solutions. With a strong focus on technical expertise and custom solutions, the company supports businesses in their digital transformation and growth. Sition provides complete design, realization, integration and optimization services and builds solutions based on leading e-commerce platforms, such as Shopware and Shopify Plus.

After a successful period of growth and innovation, Sition has decided to take the next step. In collaboration with Match Plan, the search for a strategic partner has begun, with the aim of further strengthening the market position and seizing new growth opportunities.

Michel Doens on the partnership with Match Plan: "We had a very pleasant collaboration with Rens' team. In such a process it is very important to work with the right partner. Because they guided us each time step by step through the process and gave us the right information, we were able to make the right choices each time."

Ambitious partnership

This combination has finally been found in Strix and DELTA Equity Partners. With this partnership, the businesses take a new step in growth and innovation, while maintaining their identity and corporate culture. Strix, with offices in Utrecht, Frankfurt and Krakow and over 200 specialists, brings extensive expertise in digital commerce. DELTA Equity Partners supports the ambition to create together the leading e-commerce agency.

Where many agencies position themselves as full-service agencies, the new combination opts for a strong focus on technical development and integration. With expertise in e-commerce platforms, online marketing and advanced systems integrations, it is building a player that helps businesses with digital transformation and online success.

Match Plan as strategic adviser

Match Plan's deal team, consisting of Rens Knevels, Noa Kweekel and Matthias Duijzer, guided Sition through the entire sales process. From strategic positioning and approaching potential parties to negotiations, due diligence and the final transaction - Match Plan skillfully guided the process and ensured a successful deal.

Rens Knevels, Director at Match Plan: "The digital agency sector has been undergoing a consolidation process in recent years. While many parties are betting on a one-stop-shop model, the need for high-quality specialists in technical development remains high."