Reedijk Wheels and Tyres Group strengthens market position through strategic cooperation with GMP

Reedijk Wheels and Tyres Group, specialist in car rims, car tires, complete sets and assembly, has announced a major strategic partnership with Italian GMP, supported by private equity party Eulero.

This collaboration marks a significant step in strengthening Reedijk Wheels and Tyres Group's market position. Together, the businesses form a leading player in the European market for alloy wheels and complete sets.

Strong foundation for international growth

The collaboration between Reedijk Wheels and Tyres Group and GMP dates back to 2007, when the first business connection was made between the two businesses. What began as an operational collaboration has grown into a lasting relationship based on mutual trust and joint growth. GMP brings expertise in the production of high-quality alloy wheels, while Reedijk Wheels and Tyres Group adds a strong distribution network and in-depth knowledge of the European market.

With a combined revenue of over € 80,000,000 and approximately 250 employees, the European market position will be further strengthened. In addition, this cooperation provides access to new international markets, enabling customers to be served even better. "We are proud that we could contribute to the realization of this cooperation." said Erik Smidt, Partner at Match Plan. "Reedijk Wheels and Tyres Group and GMP share a vision of quality, innovation and customer focus. It is inspiring to see these parties building a successful future together."

Focus on customer focus and innovation

With this collaboration, Reedijk Wheels and Tyres Group emphasizes its commitment to innovation and customer focus. Through the combined expertise of GMP and Reedijk, customers can count on an integrated offering of high quality products and excellent service. GMP adds innovative manufacturing capabilities, while Reedijk Wheels and Tyres Group further optimizes its market knowledge and customer service.

The cooperation also responds to trends such as the increasing demand for sustainable and efficient solutions. Think of the rise of electric vehicles, new materials for rims and improved tire performance. "Reedijk Wheels and Tyres Group has been known for decades for its expertise and service. Thanks to this partnership, we are strengthening our base and taking our ambitions to the next level," said CEO and founder Bert Reedijk. "Match Plan provided us with excellent guidance in this international and complex process. Their expertise and accessibility were invaluable."

A successful collaboration with Match Plan

Match Plan, specialized in purchase and sale counseling, business valuation and financing, intensively assisted the shareholders of Reedijk Wheels and Tyres Group during the sales process. This international transaction required a precise approach, in which operational, strategic, financial, fiscal and legal aspects were carefully aligned.

The Match Plan team, consisting of Erik Smidt, Leon Koorevaar, Phil van Mulken and Niels Beckers, is proud of the result and would like to congratulate both Reedijk Wheels and Tyres Group and GMP with this important step. We wish them every success in this new adventure.